B2B companies continue to be challenged with keeping their marketing databases up-to-date and accurate, and many are learning that it is important to focus on what matters most to their business to maximize time and resources. Identifying the data and metrics that have the greatest impact on the company’s bottom line allows marketers to align their priorities.
This special report covers the current state of B2B data, while also highlighting trends and best practices progressive B2B organizations are implementing to make the most out of the data they collect. Read on to find out how companies such as Brainshark, Pasternack and VMware are effectively leveraging data in their marketing initiatives.
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