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OVERVIEW

Improve Your Sales & Marketing Performance At Key Stages of Engagement

Marketers know that generating leads and acquiring new contacts is only the first step in a complex engagement process. The Lead LifeCycle Series will provide case study examples and best practices on how marketers can address each stage the cycle with relevance and intelligence that aligns with targeted buyers’ interests and needs.

The series of 30-minute online seminars will show how marketers can use the latest tools and processes to optimize:

• Lead Generation/Contact Acquisition
• Data Augmentation/Enrichment
• Segmentation/Personalization
• Scoring/Prioritization
• Nurturing/Acceleration
• Validation/Sales Enablement

With a single registration, access the full selection of targeted sessions with insights on how to improve your pipeline performance and conversion rates at each stage of the lead lifecycle.

Topics and Sessions

	Acquisiton Benchmarking The Buyers Journey ON-DEMAND Content Marketing For Demand Generation ROI: Create, Track, And Optimize Your Content Strategy ON-DEMAND Optimizing Campaigns For Multiple Channels, Screens & Audiences ON-DEMAND
	Personalization Guide Prospects Through The Buying Journey With Better Tracking & Targeting ON-DEMAND Improving Lead Quality With Analytics Across The Lifecycle ON-DEMAND
	Nurture Lead To Revenue: How To Use Webinars To Accelerate The Buying Cycle ON-DEMAND Lead Nurturing Beyond The Inbox ON-DEMAND

	Data Enrichment How Data Quality Impacts The Entire Lead Lifecycle ON-DEMAND
	Scoring Prioritization The Evolution of Lead Scoring: From Rules Based to Predictive ON-DEMAND How To Implement An Effective Lead Scoring System On-DEMAND
	Enablement What Sales Leaders Should Really Expect To Cultivate & Convert More Leads To Deals On-demand