Fine-Tuning The Approach From
Awareness To Advocacy

Overview

Whether it's generating new leads or unveiling new opportunities with current clients, B2B organizations need to understand their prospective buyers' path to purchase and provide them with the information and engagement they need to convert.

The 2015 Lead LifeCycle Series is a 12-part webinar series that will offer real-world insights into how progressive B2B companies are engaging prospects at each stage of the buyer's journey.

Each 30-minute session — scheduled for July 20 through July 24 — will explore in detail several important topics currently transforming the B2B buying landscape, including:

• How to apply smarter data to improve targeting and discover high-propensity prospects;
• Strategies for turning target accounts into customers with account-based nurturing;
• Ways to spot buyer triggers and align content to the buying cycle;
• How to make sense of the marketing stack;
• The role of video and webinars in the sales cycle; and
• How to uncover cross-sell and upsell opportunities within your customer base.