Overview

Get An Inside View Of How To Meet & Beat Your 2015 Leads, MQLs And Revenue Goals

The start of Q4 means most companies are getting busy establishing revenue goals for 2015, and marketers are beginning to build plans for how they are going to drive qualified leads that will convert.

The Strategy and Planning Series will provide case study examples and best practices to help marketers build cases for budget spend on channels and formats that will connect with prospects in target markets.

The series of 30-minute online seminars will address such key planning topics as:

With a single registration, access the full selection of targeted sessions and get a head start towards success in 2015.

Sessions

Increasing Marketing Confidence With Better Reporting in 2015

ON-DEMAND
SPEAKERS:
  • Bonnie Crater,President & CEO,
    Full Circle CRM

Upgrading Your Lead Nurture Program In 2015

ON-DEMAND
SPEAKERS:
  • Lucy Orloski, Marketing Director,
    Localytics
  • Amanda Halle, Senior Manager, Marketing, LinkedIn Marketing Solutions

Model For Building (And Adjusting) Your 2015 Lead Scoring Program

ON-DEMAND
SPEAKERS:
  • Janelle Johnson, Director of Demand Generation, Act-On Software, Inc.
  • Chris Hardeman, Vice President of Sales,
    Act-On Software, Inc.

The Roadmap For Real-Time Marketing In 2015

ON-DEMAND
SPEAKERS:
  • Chris Baribeau, VP, QuickPivot
     

7 Ways To Enhance Webinar Promotions In 2015

ON-DEMAND
SPEAKERS:
  • Mark Bornstein, Senior Director, Content Marketing, ON24, Inc.

Putting Account-Based Marketing To Work In 2015

ON-DEMAND
SPEAKERS:
  • Megan Heuer, Vice President and Group Director, SiriusDecisions
  • Shari Johnston, Sr. Director of Integrated Marketing, Demandbase

Adding Predictive Marketing To Your Mix In 2015

ON-DEMAND
SPEAKERS:
  • Kerry Cunningham, Research Director, Demand Creation Strategies, SiriusDecisions
  • Elle Woulfe, Director of Demand Generation, Lattice Engines

Crossing the Conversion Gap: Sales Enablement Strategies to Ensure Generated Demand Gets Closed

ON-DEMAND
SPEAKERS:
  • Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions
  • Patrick Flanigan, Vice President,
    Sales Enablement, ADP