The State Of
Marketing Automation

2017 Outlook Guide
Published January 4th, 2017

B2B Marketers Focus On Customer Journey Refinement In 2017


B2B marketers will be looking to improve the customer journey in 2017, and trends such as data management, content mapping and even chatbots are expected to play a role in meeting that goal.

Account-based marketing won’t be fizzing away in the New Year. The shift to a more account-focused approach will continue to evolve in the B2B landscape. However, the contender for the “No. 1 Buzzword Of 2017” is sure to be artificial intelligence, as B2B marketers look to make the most of the customer data they collect to improve the buying experience.

These are just some of the trends that are detailed in our 2017 Marketing Automation Outlook Guide. This guide features detailed interviews with industry thought leaders from companies such as Marketo, SiriusDecisions and Lenovo.

Fill out the form to gain insight on what will be fueling B2B initiatives in the New Year!