Lead LifeCycle Series

SPONSORS

Act-On Software delivers cloud-based integrated marketing automation software. Marketers can manage all of their online marketing efforts from a single dashboard that can be seamlessly integrated with CRM so that sales can have access into various marketing functions. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster.

Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B display and social advertising programs.

The company has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel

Captora came into being when three entrepreneurs with diverse experiences saw a big opportunity to improve the way modern marketers scale demand. We had a vision of technology innovation that could unlock the possibilities and revolutionize top-of-funnel marketing, an area of marketing that had yet to be tapped by modern technologies.

As a team we knew first-hand how much pressure marketing is under to deliver enough high-quality leads and buyers to meet company revenue goals. Our experience taught us that throwing more bodies at the problem was not the answer.

Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies.

DemandGen helps high-performance firms leverage digital sales and marketing technologies for demand generation and lead management—driving engaged, sustainable customer relationships. A global team of technologists, strategists, and operations experts, DemandGen empowers marketers to execute on objectives and spur revenue growth through best-practice consulting, proven methodologies, professional services, and engineered solutions.

Genwi is used by marketers to distribute information, gathered from multiple sources, to mobile devices in realtime. It provides an efficient way to curate, manage and optimize content, which results in vastly better channel to relay information to an organization’s customers, partners and employees.

Lattice delivers data-driven business applications that help companies market and sell more intelligently. By bringing together every relevant buying signal into the world’s most comprehensive cloud applications, companies stop guessing and start relying on data science that anyone can use to find, prioritize and close their next customer.

LeadMD is a different kind of full service marketing and sales consulting firm specializing in conversational marketing and revenue performance management. A team of “doers”, LeadMD helps businesses make sense out of marketing automation and increase revenue through both strategy and execution. With deep expertise in Marketo, Salesforce.com, integration, and in how to shape a strong working funnel - LeadMD can develop, streamline, and maximize any lead generation program. Check us out on Marketo’s Launchpoint or get started with Plans & Pricing here: http://www.leadmd.com/get-started.

Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s^® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning of marketing activities to the delivery of personalized interactions that can be optimized in real-time.

ON24 is the global leader in cloud-based solutions for webcasting and virtual communications. ON24 offers a broad and innovative product portfolio accessible from any device and supported by industry-leading reporting and analytics. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, Ernst & Young and SAP, rely on ON24. Applications for the ON24 platform include demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world.

ReachForce fuels data-driven marketing by combining data unification, continuous data quality management, data enrichment, and data analytics into one platform. The Marketing Insights Platform sits at the center of the universe for a B2B marketer and centrally organizes all of the key people, company and transaction data contained within the 4-walls of a customer, but typically in siloed systems. This unified customer lifecycle data is then continuously enriched, appended, and maintained for quality thereby providing the single source of the truth and the 360 degree view of the customer B2B Marketers require for strategic marketing initiatives, including personalization and predictive. Hundreds of thought-leading B2B marketers like Marketo, GXS and LeadMD rely on ReachForce to continuously ensure the quality of their most valuable asset and maximize their investment across the entire marketing organization.