How much pipeline or revenue did your marketing campaigns influence in 2014? Which campaigns provided the highest quality leads to sales? Should you sponsor that event again in 2015? Figuring out the answers to questions like these can be tough for marketers – but it doesn’t have to be. The answers to all these questions and more can be found in the marketing data tracked, you may just need a little help to find it. Join Bonnie Crater, President and CEO of Full Circle CRM to learn how you can get the marketing metrics you need to:

• Find out which campaigns created the highest quality leads for sales
• Understand which campaigns close deals the fastest
• Determine whether your marketing programs influence pipeline or revenue
• Make sure sales and marketing are always on the same page