Overview

Get An Inside View Of How To Meet & Beat Your 2015 Leads, MQLs And Revenue Goals

The start of Q4 means most companies are getting busy establishing revenue goals for 2015, and marketers are beginning to build plans for how they are going to drive qualified leads that will convert.

The Strategy and Planning Series will provide case study examples and best practices to help marketers build cases for budget spend on channels and formats that will connect with prospects in target markets.

The series of 30-minute online seminars will address such key planning topics as:

• Making Campaign Results More Predictable
• Models for Budgets
• Tracking The Right Metrics
• Successful Lead Scoring Programs
• Establishing An Annual Content Calendar
• Addressing Segmentation/Personalization
• Updating Your Lead Nurturing Strategy

With a single registration, access the full selection of targeted sessions and get a head start towards success in 2015.

Sponsors

Act-On Software delivers cloud-based integrated marketing automation software. Marketers can manage all of their online marketing efforts from a single dashboard that can be seamlessly integrated with CRM so that sales can have access into various marketing functions. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster.

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Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B display and social advertising programs.

The company has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel.

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Corporate Visions is a leading marketing and sales messaging, tools, and skills company that helps global B2B companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions to help in three key areas:

• Developing compelling messages to break the status quo, differentiating their solution, justifying a purchase decision and protecting margins;
• Deploying that message through tools and visual stories to enable salespeople to engage multiple decision makers across the buying cycle; and
• Delivering sales skills training that helps salespeople confidently use these messages and tools to create, elevate and capture more value in their customer conversations.

Corporate Visions helps clients such as ADP, Motorola, Philips, UPS, Cisco and others align marketing and sales with a repeatable approach for developing and delivering winning customer conversations.

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Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies.

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Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution natively in Salesforce that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics.

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Lattice delivers data-driven business applications that help companies market and sell more intelligently. By bringing together every relevant buying signal into the world’s most comprehensive cloud applications, companies stop guessing and start relying on data science that anyone can use to find, prioritize and close their next customer.

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ON24 is the global leader in cloud-based solutions for webcasting and virtual communications. ON24 offers a broad and innovative product portfolio accessible from any device and supported by industry-leading reporting and analytics. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, Ernst & Young and SAP, rely on ON24. Applications for the ON24 platform include demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world.

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QuickPivot is a unique software company. We combine our innovative technology with marketing agency services and data management expertise to deliver a high performance, easy-to-use, multi-channel marketing solution. We give you the ability to provide contextualized content throughout the buyer’s journey, improve your brand reputation, and increase each customer's lifetime value.

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