Model For Building (And Adjusting) Your 2015 Lead Scoring Program
ON-DEMAND
JANELLE JOHNSON
Director of Demand Generation, Act-On Software, Inc.
CHRIS HARDEMAN
Vice President of Sales, Act-On Software, Inc.
Hear directly from a leading Vice President of Sales and Head of Demand Gen at the fastest-growing marketing automation company as they give you inside access to how their lead scoring program works.
This will include
- How to get started;
- What refinements you should make;
- Sales & Marketing partnership (SLA's); and
- How often you should adjust the scoring.
