For years marketers have used sophisticated nurture strategies that segment and email their database contacts. What if you could upgrade your nurture strategy to apply that same level of sophistication to an even larger audience — anonymous website visitors — across multiple marketing channels? 2015 can be the year you start!

In this session on multi-channel nurturing, marketers will learn how to:

• Nurture anonymous website visitors with sequenced waves of display and social ads;
• Segment and nurture anonymous audiences using business demographic data and website navigation patterns; and
• Optimize and measure the impact on engagement, lead generation, and more!