Megan Heuer, VP & Group Director at Sirius Decisions and Shari Johnston, Sr. Director of Integrated Marketing Programs at Demandbase, will discuss best practices for creating an Account-Based Marketing and putting it into action. Start your 2015 with a solid plan to market and sell to your key accounts and drive results all the way through the selling process.

• How to attract and engage your dream accounts and help sales close the business
• How to work with sales in an account-based model
• Why account-based marketing must include targeted lifecycle management
• What to do first to bring ABM to life
• Examples of successful Account-Based Marketing in action.

“We see companies embracing account-based marketing in a much more pervasive and disciplined way. And they’re looking to us for best practices and to companies like Demandbase for the tools to support them.” Megan Heuer, VP and Group Director, Data-Driven Marketing, SiriusDecisions