The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.

In this webcast you will learn:

• Tips for creating compelling emails;
• How to increase audience receptivity;
• How to use social media to drive webinar registrations;
• Benchmark data on promotion best practices; and
• How to use personalization to increase responsiveness.