According to a recent study from Retail TouchPoints, 66% of marketers found their omnichannel strategy had improved customer loyalty, while 40% indicated omnichannel was key to increased brand interactions. This will present a hands-on look at how both leading retail and B2B marketers are applying insight, channels and content to ignite, extend and convert interest into purchases.The 30-minute webinar will provide real-world guidance including a timeline of how marketers can immediately roll out plans with real-time marketing best practices for:

• Adapting to Specific Behaviors
• Episodes of Interest
• State Detectors
• Accelerating Sales Cycles
• Improving Conversions

The session will provide an overview of the topic as well as use cases for B2B and B2C.