Bundled Content

The Goal

Between social media, emails, podcasts, GIFs, blogs and everything in between, people’s brains are flooding with content; but they’re still thirsty for more. LinkedIn found a unique way to teach content marketers about this attention span issue, and how they can break through the clutter by taking out-of-the-box approaches to their design and messaging.

The Asset

LinkedIn Marketing Solutions partnered with author/marketing expert Brian Solis and cartoonist Hugh MacLeod to illustrate their goals through a variety of content assets with one central theme: Attention is currency. The content assets included an E-book, a SlideShare presentation, an infographic and four blog posts to teach marketers to “rage against the irrelevance” and start producing “remarkable content.”

The Results

  • More than 9,200 E-book downloads since the August 2015 launch
  • More than 2,000 SlideShare views since November 2015 publish date
  • More than 1,000 cumulative blog post shares

Lesson Learned

Acknowledge your key messages and display them in a creative way using a variety of different formats.

The Goal

Sales tactics have evolved significantly over the years. With social media, wireless data and mobile email, the level of connectivity to customers has changed the way sales professional function. PGi partnered with industry experts in the social sales space to cover every facet of the social selling trend and offer best practices to its target audience.

The Asset

Experts from LinkedIn, Oracle, TopSalesWorld and SalesForLife covered topics such as navigating the social media landscape, building a collaborative sales culture, and the love-hate of CRM. Each expert was given a topic and all content was then compiled into a comprehensive E-book titled, Join The Social Sales Revolution. Contributors were also featured in a successful social campaign and a series of webinars.

The Results

The E-book has generated more than 350 new leads and 5,000 landing page views to date. Overall conversion rate is currently resting at around 9%.

Lesson Learned

Break down large, daunting topics by conducting Q&As or asking contributors to develop their own bylines. Package the resulting pieces into one comprehensive piece.