Killer Content Awards 2016

Spotlighting Innovative Organizations Raising The Bar In Content Marketing

It has been an exciting year for content marketing. In the 2015 installment of our Killer Content Awards (KCAs), we saw B2B firms invest more time in creating buyer-focused content campaigns that touch each stage of the decision-making journey.

Now in 2016, Demand Gen Report is seeing companies bring their content marketing strategies and campaigns to a whole new level. And this is our largest list of winners to date, which means the B2B industry as a whole is really raising the bar for content marketing excellence.

Here are some takeaways derived from this year’s winner list that all content marketers should take note of:

Interactivity is key. Many of our winners, including Optum and NASDAQ embraced interactive formats and created seamless experiences that allowed buyers to consume content on their own terms.

Podcasts deserve a seat at the content marketing table. The popularity of podcasts such as “Serial” is driving B2B marketers to incorporate the format into their content mix. Learn how SnackNation and The Mosaic Company incorporated buyer-focused insights and their unique positioning to create fun and memorable podcast concepts.

Content bundling helps maximize reach and ROI. We saw companies like Blackbaud and LinkedIn develop creative campaign themes and execute them using different formats. They capitalized on buyers’ growing hunger for content while increasing the overall reach and impact of their messaging.

Buyer insights are the foundation of content messaging. Finally, we saw more winners than ever incorporate buyer-focused messaging and account-based marketing tactics into their content initiatives. See how Conductor targeted specific retail businesses by focusing on holiday trends, best practices and imperatives.

In this report, we’re providing profiles of our 39 KCA winners, their content goals, the final campaign elements and the results they garnered. We hope you enjoy it.

About The 2016 B2B Content2Conversion Conference

Hosted by Demand Gen Report, the 2016 B2B Content2Conversion Conference is a multi-day educational event focused on strategies for mapping, developing and using content marketing to nurture B2B buyer relationships and enhance conversions. The event will be held February 15-17, 2016 at The Fairmont Scottsdale Princess in Scottsdale, Ariz.

About Demand Gen Report

Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.