Design Concept & Theme

The Goal

Widen created an infographic designed to educate its target audience on the value of visual storytelling, while also promoting its team members as thought leaders in the space.

Widen

The Asset

With this infographic, Widen introduced ways marketers can successfully infuse visual storytelling into marketing efforts. The content and design elements aimed to show how visual storytelling can help marketers, and how they can use it to gain more fans and have more powerful conversations with buyers.

The Results

  • 2,333 page views
  • More than 5,000 social shares

Lesson Learned

Consistent themes within content increases appeal, as well as receptivity and overall engagement.

The Goal

AppDynamics sought to create a campaign that highlighted the ongoing struggles IT departments face when they use too many applications within an organization with minimal monitoring capabilities.

AppDynamics

The Asset

As part of a multi-asset campaign, AppDynamics used one central design theme: Franken-Monitor. Content elements included a recurring IT-focused comic strip, an infographic and research report. The content highlights the recurring issues companies have when numerous tools don't work well together, offer conflicting data, cost too much money and end up being more burdensome than they're worth.

The Results

  • Over 100,000 total views on all combined assets
  • 2,000-plus research report downloads
  • More than 5,000 social shares across Twitter, Facebook, LinkedIn and Google+

Lesson Learned

Showing a playful side can enhance a buyer’s perception of your brand.


The Goal

Oracle Marketing Cloud's annual lookbook aims to create a visual guide that highlights the 20 best branding and marketing campaigns of the year.

Oracle

The Asset

The 2015 installment showcases out-of-the-box thinking and creativity that transcends marketing channels. The report spotlights marketing campaigns spanning email, mobile, social, web and display channels, and features some of the world’s largest brands, including Amazon, Beats, J.Crew, jetBlue, LEGO, Patagonia, Square, Starbucks and Whole Foods.

The Results

  • More than 3,500 downloads;
  • 1,581 new contacts; and
  • 1,226 new marketing-qualified leads (MQLs).

Lesson Learned

Highlighting clients and partners show your solutions and tools in a more engaging and relatable way.