Buyer-Focused Content
The Goal
SnackNation, a healthy snack delivery service for company offices, aimed to help its target audience become better leaders, create amazing cultures and inspire growth at their organizations through its content offerings.
The Asset
“The Awesome Office Show” is a podcast geared towards CEOs, HR professionals and other people-focused executives. Guests have included CEOs, best-selling authors, and master communicators. The podcast focuses on topics such as employee engagement, culture, hiring and retention, leadership and communication.
The Results
- More than 20,000 downloads to date
- Top 50 Business Podcast on iTunes
- Featured in iTunes New & Noteworthy (for business category and general New & Noteworthy)
Lesson Learned
Tap industry experts and thought leaders to add credibility and clout to content offerings.
The Goal
Autotask aimed to highlight the competitive value of using metrics to make better business decisions and align IT service portfolio offerings with changing end-client needs — all while positioning the company as a thought leader for delivering unique market insights with its annual global survey of IT service providers.
The Asset
The content was based on results of a survey conducted by Decision Tree Labs on behalf of Autotask. After careful analysis of the survey results, the findings were developed into a story that aligned with Autotask’s messaging.
The Results
- 134,415 landing page views
- 8,923 marketing engaged leads
- 2,763 marketing qualified leads
Lesson Learned
Focus on uncovering new and actionable information about changing customer needs, growing challenges and top-of-mind topics when conducting annual surveys.