The interactive handbook breaks down content by chapters so it’s easier to navigate and consume. Topics from modernization to implementation provide prospective buyers with all the information they
need as they navigate the complex ERP purchasing process. Supporting content tools, such as an ROI calculator, customer stories, checklists and comparison guides, are sprinkled throughout the handbook,
so buyers can easily venture down more detailed information paths.
The handbook was promoted through paid and owned media channels. From an owned perspective, Oracle leveraged its Modern Finance Leader blog to pull highlights and expand on specific topics. Each blog post
contains a call to action to access the handbook. The asset was also promoted on the company website, where it soon became the most downloaded content asset across all ERP pages, as well as its social channels.
To further amplify the content, Oracle provided pre-canned social posts to its 1000+ sales reps so they could easily share the resource with their contacts, and leveraged content syndication programs,
paid search and display advertising.