The company built six distinct experiences in partnership with ion interactive. The experiences included:
→ The Freight 101 tool, a step-by-step guide that educated SMBs about the shipping process;
→ The LTL Freight Classification Tool, which uses interactive icons to guide SMB owners through the process of estimating the
freight class of their cargo and to introduce product solutions;
→ Beginning Your Export Journey, an interactive assessment, was designed to help SMB owners self-identify pain points in their
international shipping models and offers customized solutions;
→ Customs Compliance Made Easy, which educates SMBs about regulations in international markets; and
→ The FedEx Freight box page, which features tools that help customers get information about FedEx Freight box.