Spotlighting Innovative Brands
Embracing The New Rules Of
Buyer Engagement

The days of product-specific content and marketing "selfies" are long gone. You don't want that, and neither do your buyers.

Best-in-class marketers and demand creators know that to capture buyer affection they must create compelling stories and immersive content experiences that inform and empower their audiences.

The winners of this year's Killer Content Awards (known affectionately as the Finnys) represent the brands that have embraced this new marketing paradigm. Click through the below experience to learn more about the awards categories and our 44 winners. We hope you enjoy it.

About The 2017 B2B Marketing Exchange

Hosted by Demand Gen Report, the 2017 B2B Marketing Exchange is a multi-day educational event focused on strategies for mapping, developing and using content marketing to nurture B2B buyer relationships and enhance conversions. The event will be held February 20-22, 2017 at The Fairmont Scottsdale Princess in Scottsdale, Ariz.

About Demand Gen Report

Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.

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