The goal of Cushman & Wakefield’s The Occupier Edge is to reinforce the company’s position as a thought leader and expert in real estate across the globe. The publication
offers diverse subject matter united by one goal: to create conversations that will lead to a healthier and more productive workplace.
The Occupier Edge is a global, bi-yearly publication featuring research-based content that is thought-provoking, educational and poses a future-forward point of view. All the thought-leadership content
is crafted and researched by Cushman & Wakefield’s global experts. Each issue consists of a multi-channel drip campaign that lasts for eight weeks. The campaigns are tied to earned and paid social posts,
blog articles, videos, infographics and a detailed landing page, which is gated to generate qualified marketing leads.
The 2016 spring edition of The Occupier Edge received 4,445 landing page views, 930 downloads of qualified contacts/top potential leads, and an average email open rate of 31%. Additionally,
The Occupier Edge made an impact on social media:
→ Twitter: 1,385,585 impressions;
→ LinkedIn: 506,401 impressions; and
→ Facebook: 145,421 impressions.
The 2016 fall edition had 15 articles with an impressive 1,218 downloads and 680,150 impressions on LinkedIn.