SecureWorks partnered with ANNUITAS to develop and launch the “Perpetual Nurture” program over the second half of 2015, and formally launched in early 2016. To create multiple nurture paths based on buyer
personas, SecureWorks deployed 51 content offers, created 51 landing pages, 102 emails and 51 fulfillment emails. Additionally, the company rolled out progressive profiling lead forms, complex lead scoring,
nurture programs built out in Eloqua, “accelerator” calls-to-action for hot leads to self identify across the nurture campaign and website, lead management and integration with CRM and advanced KPI analysis in Tableau.