Paycor created several pieces of interactive content using SnapApp that targeted buyers at the top, middle and bottom of the funnel. Each asset became more Paycor-specific and detailed than the last,
and the content was promoted through social media, paid media and lived on the company’s website.
The three main content pieces were:
→ A salary calculator that was designed to determine the impact new Department Of Labor (DOL) regulations would have on employee hours and wages;
→ A time-saving calculator, which highlighted Paycor’s HR payroll software solution; and
→ A product picker, which guided users through a series of questions to help them find the right Paycor solution for them.